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mangement team

Ted Dhanik

Chief Executive Officer

A co-founder of ColorTV. Ted serves as Chief Executive Officer & Chairman of the Board, overseeing all aspects of ColorTV’s businesses.

Ted was with MySpace.com from its launch, developing strategic marketing initiatives. Working very closely with founders Chris DeWolfe and Tom Anderson, Ted was responsible for launching the brand in its infancy. Also, Mr. Dhanik innovated the business development practice at LowerMyBills.com in its early stages through acquisition by Experian; he was an integral part of the early development and launch of the consumer lending program at NexTag Corporation, a competitor to LowerMyBills.com and LendingTree at the time.

Mr. Dhanik has worked for or been a partner at several other companies in the areas of business development, sales, and key managerial positions. Ted sits on boards or advises other tech startups and is an active mentor to Los Angeles-based startups.

Ted is passionate about remaining a thought-leader in the digital advertising industry. His writings are regularly published in publications including Ad Age, Forbes, Fast Company, AdExchanger, VentureBeat, and several other top-tier U.S. publications. He contributes to the development of industry standards and positive change, sitting on IAB committees including Anti-fraud WorkgroupAnti-malware WorkgroupTraffic of Good Intent Task ForceProgrammatic CounselDigital Video CommitteeMobile Advertising Committee and Performance Marketing Committee.

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Youqi Li

Chief Technology Officer

Youqi Li is the Chief Technology Officer at ColorTV. In his role, he leads the engineering team in Research and Development, planning and execution of the product roadmap, and forecasting technical direction of the organization.

Youqi has over ten years of experience in software development and six years of experience within the digital advertising industry. He joined engage:BDR in its early stages and helped to build the engineering team from the ground up. Prior to that, he worked in multiple startups and research centers, which helped him develop agile and open-minded technical expertise.

Youqi received his Master’s Degree in Computer Science from the University of Southern California. In his spare time, he enjoys traveling, reading, writing, snowboarding, golfing, diving, and spending time with his daughter.

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Daniel Chen

VP, Ad Operations

Xiang (Daniel) Chen is the VP of Ad Operations at ColorTV. In his role, he manages all business functions associated with the programmatic and ad operations teams. This includes, but is not limited to overseeing & evaluating all partnership integrations, establishment of the on-boarding process from start to finish, managing key partnerships, yield management & optimization, and business development with a key focus on ensuring both ad quality and inventory quality using both internal and third party solutions. He has been with ColorTV since the start of his career in 2010, and has grown with the company.

Xiang (Daniel) graduated from Pepperdine University with a Master of Science in Applied Finance. He’s a sneaker-head, a huge fan of Toy Story, and loves building Legos.

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James Hritz

Publisher Development; Mobile & CTV Apps

James has been an executive, innovator and thought leader in the mobile and online advertising space for over 15 years. For the past three years, as Head of Advertising for Grindr, James successfully architected and executed a 400% ad revenue increase.

James’ leadership drove revenue through initiatives innovating on ad product, launching Grindr’s self-serve advertising marketplace and implementing the Grindr Exchange – a publisher owned exchange where Grindr managed over 20 direct buying relationships with leading DSPs. Also, in the past year, James was a key member of the Max Advertising team (as investor, product and most successful client). Max innovated in- app header bidding technologies and realised a successful $90M exit (purchased by Applovin).

Prior to Grindr and Max, James was at MoPub where he worked with top tier publishers on ad monetisation best practices and was instrumental in MoPub’s acquisition by Twitter. James has also been CRO for Tunewiki, where he developed and managed the app’s advertising program and was one of the original MoPub launch clients.

Before focusing on mobile, James spent eight years at Newscorp (Fox Audience Network) where he was Vice President of Strategy and Business Development and had responsibility for monetising MySpace’s nearly 8 billion daily impressions. At Newscorp, James was the chief architect of the Fox Audience Network ($250M annual business) that became the number two online advertising network in the U.S. and was a key member of the team that pioneered real-time bidding and hyper-targeting.

James is part of small group of ad executives who has seen the industry from its beginnings through the complete evolution of the programmatic ecosystem. James’ experience at every seat at the advertising table – small, publisher, large publisher, mobile publisher, ad network, exchange and DSP give him a unique perspective and mindset that easily translates the technical and business end of advertising into tangible revenue results.

James attended the University of Pittsburgh where he majored in math and economics and the George Washington University where he received a master’s in economics. James’ outside interests include photography, horseracing, programming, learning Mandarin and the history of Southern California.

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Michael Mizrahi

Corporate Strategy & Development, M&A

Michael has spent more than a decade in Digital Media M&A and Fundraising, with his transaction value totaling over $5 billion. He draws from his experiences as an investment banker, venture capitalist and founder in all that he does. He currently is a Venture Partner at Wavemaker Partners, a dual headquartered (LA and Singapore) early stage venture fund focused on Enterprise and Deep Tech ventures.

He also helps various start-ups in Los Angeles with corporate strategy, business development and operational functions. Michael is deeply connected in the Los Angeles and Silicon Valley tech communities, leveraging his network to secure new opportunities for himself, his company and his clients. He previously served as VP of Business Development, for CARMA Group, an online car buying service. During his time in investment banking and venture capital, Michael worked directly on transactions, including TVGuide’s sale to CBS, TapIt!’s sale to Phunware, Mogreet’s sale to MobileMessenger, Smartclip’s sale to Adconion, Relativity Space Series C Round, Icon Build Series A Round, Wheels Series A and B Round and many others. Michael was born and raised in Los Angeles. He attended USC Marshall School of Business, where he completed his Bachelor of Science in Entrepreneurship and earned a certificate in Video Game Production. Michael was a General Security Representative licensed with FINRA/SIPC (formerly NASD).

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